Fast fashion is about making trendy clothes- quick, cheap and disposable. It’s like toilet paper that almost makes you like Ariana Grande. There are alot of fashion retailers like h&m and zara. Fast fashion is popular because it has democratised high fashion,and they do that by knocking of designer brands at scale. Balenciaga shoes that costed 800 bucks are now available at zara for just 60 bucks.
And nowadays it won’t be wrong to say that fast fashion is “The Fashion”. We all basically want the feel of luxury without being able to spend high amount of money. And according to the senses , from last fifteen years fast fashion is the only form of fashion that is growing on a tremendous scale. It won’t be wrong to say that fast fashion companies are actually killing legacy brands like levi’s and GAP.
So now the question is ”How fast is this fast fashion?” Well, H&M salespeople told that new clothes come in every Monday, Wednesday, Friday and Sunday. So instead of two seasons in a year they practically have fifty two! and fast fashion has created this!
We all know fast fashion is stylish and cheap, but lets be real, social media really blew it up!
Nowadays, we dont repeat clothes. Why? because evrything is now going on social media, we can’t repeat the clothes we wore last week, looks need to keep changing!
It’s not like we will stop buying clothes, but we really need to slow down. Alot of brands like levi’s and Raulph Lauran have all said that they want to speed up there supply so as to match with the fast fashion brands.
But what most of us dont know is what this is doing to our planet, at what cost are we fast fashioning?
Fashion Industry and Textile Industry is actually the second largest polluting industry after Petroleum. The problem start right at the beginning- What are the fabrics used to make your clothes? For example, one cotton shirt is taking up 2.5 years of drinking water for a person! And if this is not alarming, then what is? Well, lets go through another example, Synthetic fibers like Spandex and Nylon use almost 342 million Barrels of oil a year! Still want more examples? google them yourself, I can assure you that at every turn you make during this research its only gonna get worse.
During every manfacturing proccess till we get our clothes, it includes alot of chemicals that are usually dumped in the rivers without treatment, which again is not only harmful for the aquatic life but also for us. This has to stop, right?
So, up untill now, we were just talking about making clothes,what about getting rid of them?
You know, one thing that I like about us Indians is that we think of clothes as our legacy- we pass it generation after generation and when its not worth wearing anymore we make it into a mop! But as far as it goes for the rest of the world; For instance lets talk about Americans. An average american throws out about 80 lbs of clothes a year. And if one is doing this, then what about 350 million Americans. What I dont understand is that we cry for global issues all the time but why are we not addressing this problem at all? why are people still unaware of this problem? why are people still shopping endlessly? why repeating clothes is still such a big issue?
Well, for now i have given you alot to think about for now! Now let’s grow up and get into action, Because for saving the world, you dont have to be a super hero. All you need is a little awareness and a little action!
A little fashion-vashion 